Losing a favourite toy can be a traumatic experience for a young child. Longtime devout lego fan Luke Apps spent all his Christmas money on a NInjago(lego ninja) named Jay XZ. In defiance(as far as […]
B2B
Case 1: Opryland Surprises A Regular Customer
Why is it that we as consumers are captivated when brands go above and beyond of what’s expected of them to deliver great stories of exceptional customer service? If anything, it’s because they’ve somehow reminded […]
People Buy Experiences, Not Products
Do you remember the last vacation you took? Shantanu Narayen, Adobe’s CEO, does, and he shared that experience—a trip to New York City—on stage at Adobe Summit 2018 We saw Hamilton, via StubHub, and visited […]
Build an audience. Build a fortress.
Andrew Ng, Baidu’s former Chief Scientist(who also helmed Google’s deep learning project), recently gave a presentation, outlining the strong grip that data plays in the modern business landscape. The idea is simple – data has […]
Why Launching A Loyalty Program Increases Restaurant Sales In 2018
Before we dive straight into the matter, let’s preface this article with something worth keeping in mind: selling to an existing customer is a lot easier than selling to a new one. Let’s underscore this […]
How Review Platforms Put Your Restaurant At Risk Of Failing And What Can Be Done
The Digital Age has evolved, been rebranded the world over, seen a massive shift in the power dynamics – a sizable spike in power given to the users, decentralizing what was once thought of as […]
